Friday, December 27, 2019

Ethical Issues Involved, And Identify Stakeholders

1) Steps one through three in the decision making process include the following: Determine the facts, identify the ethical issues involved, and identify stakeholders. Beginning with the facts of the case Ms. Adams is the sole proprietor of her small successful structural engineering firm with a MBA. She has 15 employees working for her firm in renovation of major historic commercial buildings. One of her largest clients Charles A. Smith owns the Inverness Bank an old, well-recognized seven-story granite faced building. Smith is in the final stages of negotiations to sell the Inverness Bank to a group of foreign investors represented by Sam Goldworthy a local attorney. Mr. Goldworthy requested a structural survey of specific building elements, including outdated window casements, among others to wrap up the deal. Mr. Smith agrees to have the structural survey completed and hires Ms. Adams’ firm to compete the survey. The contract stated a clause saying â€Å"all information discovered by the engineer shall become the property of the client (Smith) and shall not be released to others without the clients’ express written consent.† Adams assigns Brock Williams, one her most experienced engineers to complete the survey. Brock dismantles three units at random for a more precise determination. He dismantles one unit to see how the windows are attached, and discovers a steel strap for anchoring the windows. Brock discovers that the three-inch exterior granite veneer is attached toShow MoreRelatedAssignment B1 1 Essay examples860 Words   |  4 Pages(12%) This assignment gives you an opportunity to analyze a key IT-related organizational ethical privacy issue subject to relevant laws, regulations, and policies. Both of the following sites provide sources and an excellent backdrop for issues relating to privacy protection and the law. See EPIC Report  Ã¢â‚¬â€œ at:  Ã‚  http://epic.org/reports/  Ã‚  See List on left:  Ã‚  HOT POLICY ISSUES and/or:   https://www.eff.org/issues/privacy   [see list at right on this page] This includes sub-topics discussing informationRead MoreCorporate Social Responsibility and Single Strongest Argument1106 Words   |  5 PagesIdentify and explain the major factors in the social environment that create an atmosphere in which business criticism takes place and prospers. dasdasdassadasdasdadadasdadsdadasdasdassssssssssssssssssssss- ssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss- ssssssssssssssssssssssscourse? Or is it still a vital reality? 4. Give an example of each of the four levels of power discussed in this chapter. Also, give an example of each of the spheres of business power. 5. Explain in yourRead MoreEthical Conflicts : Teleological, Deontological And Contemporary Theories Essay1270 Words   |  6 PagesAnalysis of ethical conflicts is mainly based on teleological, deontological and contemporary theories. ANALYSIS OF ETHICAL ISSUES Teleological theory is based on the consequence of an action and not about the action itself. It mainly focuses on the outcome an action will produce even though the action is unethical. If the outcome is ethical even when actions leading to it are unethical, then this theory is technological theory. It looks into the future if an action done. For example, a businessmanRead MoreEthics Game1353 Words   |  6 Pages2012 Barbara Scheibe, RNC, MSN Ethics Game Simulation Reflective Journal This journal contains my reflections of the Ethics Game simulation assignment. The purpose of this assignment is to help me understand how to make ethical decisions using a decision model. Ethical Issue #1-Presented during my shift We have a 16 year old pregnant patient (RB), in her tenth hour of labor. Her parents are present and have been with her the entire time. They have chosen to limit medication and assistance availableRead MoreResolving Ethical Dilemmas767 Words   |  4 PagesResolving Ethical Dilemmas Calvin L Harris Jr. ETH 316 15 November 2012 Marlon Spencer Resolving Ethical Dilemmas Ethical issues are inevitable because we live in a world of diversity. Diversity brings many beliefs, attitudes and personalities. As a result, ethical issues are common. They come in many shapes, sizes, and favors. Even though ethical issues cannot be prevented, ethical issues can be resolved because sound decisions can by considering ethical lenses to address andRead MoreProfessional Ethics : My Professional Ethical Model1388 Words   |  6 PagesProfessional Ethical Model Heather Youngs Eastern Washington University My Professional Ethical Model I have reviewed a few ethical models in formulating my own for my professional counseling practice. I first checked the American Counseling Association (ACA) Ethical Model, as well as the American Mental Health Counselor’s Association. I found the ACA’s model to be very helpful in determining what facets and perspectives a counselor would utilize to examine an ethical dilemma withRead MoreStakeholder Analysis1018 Words   |  5 Pagesï » ¿Overview of Stakeholder Analysis on City Harvest Church Financial Irregularities As listed in a table, potential stakeholders will be reviewed according to their interests in City Harvest Church. Issues like benefits of the project to the stakeholders or activities that might cause damage or conflict to the stakeholders will be included. Each stakeholder will be listed in one column. Individual stakeholder’s interest will be reviewed on its importance to the success of the project. To ensureRead MoreThe Mysterious Roses and Cold Feet1056 Words   |  5 Pagesexercise we were required to address the issues in the simulation and identify the best decision for all parties involved. This summary will review what ethical issues were presented in the simulation, the decision making steps to ethically address the issues, the perspectives and lenses that were used to make the decision, influences in the decision making and concepts that relate to my work place. The first simulation â€Å"The Mysterious Roses† presented an issue that could have potentially been aRead MoreA Few Good Men Summary938 Words   |  4 PagesA Few Good Men Summary A few Good Men is a movie that presents strong a strong ethical dilemma. The story is about two Marines Pfc Downey( James Marshall), and Lanc Cpl. Dawson (Wolfgang Bodison) who are charged with the murder of another marine PFC Santiago. The legal team representing is comprised of Lt Kaffee (Tom Cruise) who seems to be more interested in playing baseball, his friend LTJG Sam Weinberg (Kevin Pollack), and Cmdr Galloway (Demi Moore), who believes there is more to the story behindRead MoreEngineering At Scientific Engineering Corporation1609 Words   |  7 Pagesthe new material, in order to meet its delivery schedule with NASA. Unfortunately for Gary, his lack of project management and business process knowledge will result in numerous technical, contractual, ethical and legal issues throughout the term of the project. Technical and Contractual Issues When STI issued its request for proposal for the Orion Shield project, STI did so under the assumption that subcontractors would be responding to the request based upon their current tested technical solutions

Thursday, December 19, 2019

The Obesity Epidemic Is A Problem Underlying The World s...

The obesity epidemic is a problem underlying the world’s population and has only gotten worse over the decades. The processed food industry has almost conditioned the human mind to believe that the information they provide is genuine. Using various different techniques, the processed food industry has worked its way into the everyday life of most. It is very important that society takes into careful consideration the dangers of processed food, and are made aware of how the industry in a sense, fools them. Walking into a major supermarket, some may expect to fill their trolleys with nutritious food for the week ahead, but nowadays what is presented is a plethora of products. Disregarding perhaps the periphery of the supermarket where the organic fruits and vegetables are, presented are shelves upon shelves of pre-packaged products that no longer resemble food at all. There are aluminum cans of soft drink, fruit juice boxes that have undergone aseptic processing, foil chip packe ts filled with oxygen, and in the meat aisle we have identical cuts of bacon in vacuum-sealed plastic. Everything has been processed, packaged and with the help of marketing, made to look enticing and palatable. Sadly, a tomato is no longer a tomato – the marriage of economics, science and technology carries it from seed to plate in the most economically efficient manner. Many ‘food products’ today are mass-produced by large multinational corporations who prioritize efficiency, profits andShow MoreRelatedWhy Is Child Obesity an Important Health Problem in America?2405 Words   |  10 PagesIs Child Obesity an Important Health Problem in America? Webster University Unknown Student Techniques of substance Abuse Counseling Dr. Barbara Omer July 28, 2002 Abstract Obesity is a chronic state of being overweight. It s a life threatening condition and current research has shown that obesity is the leading cause for the increased health threats that persons of the developed world face. Obesity increases a person s threat for contracting diabetes, strokes, heart problems, certainRead MoreChildhood Obesity : How Has This Become A Problem1218 Words   |  5 PagesChildhood Obesity: How Has This Become a Problem and What Can Be Done to Fix it? Childhood obesity is affecting 1 out 3 kids in our society. These children are being classified as being obese or overweight. Obesity has gained recognition as an important worldwide public problem and in the U.S., appears to be overtaking tobacco use as the number one cause of preventable death (Dennison, B. A., Edmunds, L. S., Stratton, H. H., Pruzek, R. M. (2006). This is the first time we have ever seen our childrenRead MoreNutrition and Health in Third World Countries1523 Words   |  7 Pagesvast research on nutrition and health, malnutrition is still a major fatality in this present day. Policymakers, social scientist and medical experts have expressed alarm about the growing problem. While most agree that the issue deserves attention, consensus dissolves around how to respond and resolve the problem. Malnourishment continues to be a primary health liability in developing nations such as Asia, sub-Saharan Africa and Latin America. It is globally the most significant risk factor forRead MoreObesity : An National Health Concern2741 Words   |  11 PagesObesity in New Zealand has become an national health concern to the Government, Ministry of Health and individuals as a larger number of people become affected of various ages and ethnic groups. As the third most obese nation at 26.5% of the population[1], some believe it s an epidemic health boards and the government must address in various ways such as health promotion. Obesity is defined as a medical condition which excess body fat has accumulated to the extent it may have adverse effects onRead MoreThe Aspect Of American Culture1364 Words   |  6 Pageswhich culture shapes mindsets. To put matters into perspective, this paper will narrow down its analysis to the topic ‘Obesity as an aspect of American Culture’. This analysis will consequently depict that America is the fattest country in the world owing to its culture. The paper will provide a step by step analysis of the issue at hand and from it, show the cultural aspects of obesity and how this relates to Western culture. The American culture largely promotes access to food. In fact, an interestingRead MoreEssay on Advertising and Obesity in America2871 Words   |  12 Pageslifestyle. Their intense advertising focus on minorities and children, however, has begun to exacerbate the epidemic of obesity that is sweeping our nation. Fast foods televised advertising is a significant contributor to obesity in todays minority youth. By promoting unhealthy tendencies and high-calorie foods as well as an attitude that promotes tolerance of diseases such as obesity, these companies are influencing people to such a degree that it is negatively affecting their health. ThisRead MoreObesity : A Global Issue2415 Words   |  10 PagesOver the past few years, increasing number of people all over the world, especially Americans, have reached to the low-carb bandwagon. With thirty one percent populations being obese, the United States has turns out to be the country with the highest number of obese inhabitants in the world. Obesity is a global issue and has become a crucial epidemic, effecting an estimated ten percent children and teenagers across the world with a substantial probability of having various health issues and a rangeRead MoreThe Effects Of Physical Education On A School Environment And The Rising Health Concerns Of Our Society2420 Words   |  10 Pagesthat illustrate the growing health problems surrounding our nation today, obesity. As there is a large concern regarding the level of physical health of Australians with a growing epidemic of obesity and overweight individuals. Keeping in mind many factors tie into the reasoning behind the growing obesity rate. In relation, Australia is one of the most overweight countries in the world and on a global scale there are more than 1 billion people overweight today (World Health Organisation, 2013). As aRead MoreThe Effect Of Cardiovascular Disease On The Underlying Liver Disease1728 Words   |  7 PagesAs population is aging, liv er cirrhosis is progressively predominant, and more elderly population with already diagnosed liver disease will be seen by geriatricians. It very useful to understand predictive factors for survival in cirrhotic patients in order to help with therapeutic decision-making, including allocation for liver transplantation (Fox et al., 2011). There are associations between cardiovascular disease (CVD) and liver cirrhosis. The effect of cardiovascular diseases on the underlyingRead MoreSystems Thinking2590 Words   |  11 Pagesthe importance of system thinking in that it is necessary for â€Å"understanding the dynamic complexity of a situation†, anticipating â€Å"the unintended consequences of proposed actions† and implementing â€Å"lasting solutions† (Higgins, K 2014). Obesity is a wicked problem we face today where systems thinking is necessary as it is a sustainability issue that flows into the three pillar model. It affects the social, economic, and environmental pillars, as well as physiological and psychological factors on an

Tuesday, December 10, 2019

Understanding the role of organisations free essay sample

Understanding the role of the organisation Identify the organisation and give a brief description of it. Tesco is a British multinational supermarket operating in over 12 different countries worldwide including republic of Ireland, turkey, Poland, Japan, china, and the US. and employing over 530,000 people. It was founded by Jack Cohen in 1919 in east end London and since then on has grown considerably becoming the third largest retailer in the world. Describe the products/services of that organisation Originally known for being a groceries store Tesco’s has expanded into other area’s including electrical, home ware, and even clothing. There are also many different services such as Tesco Bank, which provides insurance, loans, credit cards and mortgages. Other services such as mobile, and broadband. Five different stores home plus, express, metro, extra, superstore. Identify the customers and define the needs. Tesco’s aim to provide all customers with value for money products and to get lifetime loyalty to keep customers coming back to Tesco’s time after time. Three areas that we know matter to many of our customers are: price and value; multichannel and convenience; and trust. (tescoplc. com). Tesco’s regularly ask their customers for their opinions via surveys, and a shopper’s thoughts panel to establish their needs. They want food that is value for money and at their convenience. Tesco consumers cater for on average 51 % of the adult population from all socio-economic and age groups particularly performing well with families and 18-44 age groups. (designintelligence. co. uk). Offering Tesco own value products, frequent offers and savings on buying two instead of one etc. They also have Tesco’s finest for the more up market customers, and organic produce for the healthy customers. Describe the purpose, goals, targets and financial structure of the organisation. Tesco has changed their purpose in reflection to the huge change in our society to see large business and organisations help in tackling some of the world’s challenges. A simple purpose of what they stand for†¦ is ‘We make what matters better, together’. One of their goals is to reduce CO2 emissions in their existing stores. At the end of 2012/13, they achieved a reduction of 32. 5% and their 2020 goal is to achieve a 50% reduction in emissions per square foot. Every organisation has a goal to what kind of organisation they want to be and what they aim to achieve. Tesco’s vision is â€Å"to be the most highly valued business by the customers we serve, the communities in which we operate, our loyal and committed customers, and of course our shareholders’. The structure of Tesco is a hierarchy one. There are many layers to the organisation with each member reporting to a more senior person directly responsible for that department who then report directly to their manager and so on all the way to the top. Each function/department within Tesco has its own finance team who do cost analysis, performance monitoring and setting targets. These teams include financial reporting, treasury management, audit, and taxation team. Each of these teams is reportable to a finance director. Tesco is comprised of the chairman Sir Richard Broadbent and executive and non-executive directors. The chief financial officer Laurie Mcllwee who was appointed to the board in January 2009 and has the responsibility of identifying financial risks, which areas of the company is most efficient, budgeting and forecasting the company’s future success. Over the next couple of years they will be focusing on 3 main objectives to continue the growth of Tesco by allocating their capital of around 4% of their sales. They will divide this budget between 1. Continuing to invest in a strong UK business 2. Establishing multichannel leadership in all of our markets 3. Pursuing disciplined international growth (http://www. tescoplc. com/index. asp? pageid=546) Use the PESTLE approach to identify a minimum of 4 factors including legal and regulatory frameworks and explain their impact on that organisation. Technological factors The introduction to new technological devices or systems now used in stores and warehouses are beneficial to both the customers and Tesco improving customer service and to improving work efficiencies. For example self-service checkouts introduced recently to Tesco’s make it more convenient for customer’s to pay for their goods. This reduces costs to the business by reducing the number of staff needed. And also reduces waiting time of customers in queues. Other devices such as RF scanners, electronic shelf labelling and more other wireless devices. Environmental factors Includes working together and taking responsibility for the contribution to environmental issues such as global warming, use of resources etc. This involves ensuring policies are set in place to recycle and encourage others to recycle as well and think about wastage and packaging in production. Social/Culture factors Over the past several years the British population has seen a shift in their lifestyle and eating habits and are now increasingly surrounded by the need for healthy eating. Because of this sudden change in consumer demand, Tesco’s has adapted its product range to stock organic produce in order to fulfil customer needs. Political Factors During this difficult time of high levels of unemployment throughout the UK and the rest of the world governments are encouraging business like Tesco’s to help create job opportunities for the local people aiming to reduce unemployment figures including lower paid, and flexible working for different type of people such as the disabled, students and other citizens. Describe the structure and at least 4 functions of the organisation. Organisational structure’s can vary from business to business, depending on the type and size. Each organisation is divided into functions such as Finance, Personnel, Operations, and Marketing etc. These functions are made of individuals who play a key part in making the organisation a success. Tesco’s is a very large organisation with a Hierarchical structure. There are many different layers from the top director of the company right down to the sales team with the stores. With each person directly reported to a line manger with that function/department. Geography where it will have regional and area managers being held accountable of individual stores within that area with the key aim to maximise profit will also break down Tesco’s and other retailers. Each store will then also be divided down by department such as Clothing, Frozen foods, bakery, electrical etc all managed by a team leader. The function of the Security Loss prevention team is to ensure the safe and secure environment for both customers and colleagues. This consists of each store having a loss prevention manager and sometimes a security manager as addition to oversee any potential security issues and find solutions to solve these problems and protect the customer’s asset/profit. The Marketing function involves a number of roles including analysing other competitors, reviewing the store’s layout and range. Driving promotions and prices with high profile advertising from TV adverts, promotional banners within stores etc to customers receiving emailing and vouchers. Its aim is to entice more customers into the stores by promoting the products that they sell. The Personnel function is to make everyone understands the processes and policies and have all the leadership’s skills necessary to achieve the organisations goals. They do everything from training and developing staff, communicating benefits to colleagues, to performance and reward management. The I. T department is a very important part of the organisation as everything involves technology and we heavily rely on it to carry out daily duties. For example the I. T department are responsible for making sure the systems are user friendly for both customers and staff i. e. self-service checkouts. They also include systems to check stock control and availability to even systems used within other functions such as the finance, HR, and marketing. Explain how the different functions work together to optimise performance. Each organisation’s success to achieve their goals means that each of the different functions needs to work together and share their expertise. Everything that happens at Tesco’s has a direct effect on each department as they are all very closely linked. For example if Tesco’s decided to sell a different product then it would involve many different areas. Purchasing and supply would be involved to find appropriate suppliers and to consider distributional factors. They would also need to communicate with the finance team to ensure that budgets are stuck too and that it would produce a good return. Knowing what products would sell through consumer research and how they will advertise the new products would all come from the marketing team. Explain the culture of the organisation and at least two ways in which it affects its operation. Culture within an organisation is a mixture of its values, mission, and vision for the business and people’s behaviours, which is communicated out to new team members as exceptions of how they work, or the ways the organisation is run on order to achieve its objectives. Different organisations will have very different cultures in how they treat their staff, their customers and how others perceive this by experience and shared opinions. According to smallbuisness. chron. com Organizational cultures can have varying impacts on employee performance and motivation levels. Oftentimes, employees work harder to achieve organizational goals if they consider themselves to be part of the corporate culture. People make up a large portion of every organisation, which is why they have a very important role for the success of it. In order for an organisation to be successful in achieving its aims, objectives and productivity people must feel valued. A survey by the American psychological association found that ‘A fifth of working Americans do not feel valued by employers and half of this group intend to look for a new job in the next year. ’ Employee’s who don’t enjoy their work are either looking for a new job and are less likely to be productive and in turn do not help towards the success of the organisation. At Tesco’s their culture is†¦. ‘We never take anyone for granted’ Tesco know that customers can shop at any store so their aim is to ensure that they do everything they can to keep customers coming back to them. This means making sure that employee’s give the best customer service they can to offer a great shopping experience. To get the best results out of employee’s its been researched that employee’s must feel happy and valued at work and are then more likely to work better towards company’s objectives. And we know that if we look after our people and treat our colleagues with trust and respect they will look after our customers. (Tesco-careers. com). Tesco’s also encourage their employee’s to develop in their career at Tesco’s ‘A real opportunity to get on’. They are encouraged to work in different areas of the business and broaden their knowledge of the organisation by supporting them with training and development. It is important to develop employee’s to often them motivation and show there are of value to the company. It also helps if as many people know how other functions/department work for succession planning in case of sudden vacancies due to employee’s resigning, or due to sickness. Others can therefore step up into another role as a contingency plan so the business does not suffer whilst recruiting and developing others from outside the business. Identify at least three ways in which HRM/LD activities support the organisation in meeting its goals and business objectives. HR department support organisations with establishing policies, producing and developing procedures for managing staff and information to help achieve the organisational aims/mission in order for the organisation to succeed. HR professionals ensure that all staff are aware of the expectations of the company and for their job profile. This can be communicated through various methods such as team talks, and job descriptions. This helps the staff to know what the organisation expects of them and gives line managers criteria of what to measure their performance against and to highlight any potential development opportunities. Activities such as in depth leaning about the organisations help HR in structuring learning and development programmes. Understanding the objectives of the organisation and how individuals will meet these objectives through training, means better and more relevant training programmes to give staff / management the necessary skills and knowledge to carry out all duties and reach their goals. This gives staff motivation knowing that they have opportunities to progress and also gives managers a guide to keep track of staff development and makes the company run more effectively if all staff are trained to the same standard in line with the company objectives. For example training staff on providing great customer services and selling skills will help increase profit for the company. Activities such as recruiting and selecting the right people with the right skills are key to achieving company objectives and creating a successful business. This involves creating an advertisement to encourage the right candidates for the role, selecting the most skilled and experienced people to help achieve the company’s aims. It is HR responsibilities to produce recruitment procedures such as interviews, and assessments in order to review their capabilities. Identify at least three ways in which HRM and LD professionals support line managers and their staff. Line managers regularly call upon HRM to help them with decision making in what action to take with employees. For example if a line manager had issues with a team members performance. HR would ensure that a fair decision is made for the employee taking an unbiased view, taking into account all facts and correct procedures, and employment laws. HR ensure that line managers and staff have had the correct training to help them to carry out their duties confidently, ensuring that all information is current and up-to-date, even suggesting refresher training if needed. For example health and safety procedures are communicated to all staff through inductions into the workforce but employments laws and policies may change therefore HR will keep management informed that current information and work handbook used must be kept up to date, and staff may need for additional training. HR can help support mangers by suggesting specialised training for managers such as workshops for â€Å"people management skills† HR can help support mangers in providing them with required skills to aid the mangers resolve issues with their own teams. Managers and staff may have had training but have forgotten information or managers may need to check that the information that they are giving staff is accurate and so may wish to call upon to knowledge of HR themselves. HR has many different duties and may not have the resources to answer everyone queries so ensures that information such as policies and procedures are available and easily accessible for staff and employees to read. This releases some of the responsibility of line managers themselves.

Tuesday, December 3, 2019

Porters 5 Forces analysis

Threat of new competition eHarmony operates in a unique environment and that is why there has been a threat of new competition. As much as Match remained the company’s biggest competitor, other new companies were entering the market with new products specifically designed for different segments of the market. Competitors were always in full attack mode which made the company to review its options.Advertising We will write a custom case study sample on Porter’s 5 Forces analysis specifically for you for only $16.05 $11/page Learn More This point can be reinforced by the fact that eHarmony had to invest in marketing to support its membership base. New entrants were mostly seen in the personals segment like Yahoo Facebook, MySpace and others. Competitor types have also been changing as time goes by which explains why the company will continue facing the threat of new competition. Threat of substitute products or services The match making indus try has always been changing based on new customer needs and preferences. This means that the threat of new products has always been there. eHarmony had to put up a fight with new products and services like paid do it yourself sites, free do it yourself sites, niche sites and online social networks. Consumers’ preference and tastes are always changing and that is why these sites were coming up with new products to challenge eHarmony’s market. As far as the threat of substitute products is concerned, most of these sites were concentrating on the market segment that was not covered by eHarmony like same sex relationships and specific age sets. Bargaining power of customers (buyers) With the increasing popularity of the internet, most customers have been able to access information thereby being knowledgeable on different aspects. This explains why eHarmony found itself in many lawsuits from different customers who felt that they were being secluded yet the company was foc using on a different market segment with its unique products. In fact, customers were able to choose sites that they found to be comfortable to them based on their preference which shows that they have a bigger bargaining power. Niche sites were in competition with eHarmony because they saw a gap that had not been exploited based on the demands that were being made by different customers. eHarmony had to invest a lot of money in research and development to meet the changing needs of customers for long term sustainability.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bargaining power of suppliers eHarmony had to invest substantial amounts of money in the market to continue being relevant. This means that the bargaining power of suppliers had also increased as time went by. The most notable suppliers who had increased their bargaining power were marketers because of a wide market. In fact, the bargaining power of suppliers had increased tremendously because of different and available options. The company could not operate alone and that is why it had to rely on a large number of suppliers for proper provision of services to diverse and distinct customers. Just like in the case of customers, there was free access to information that enabled suppliers to be knowledgeable on different market aspects thereby increasing their bargaining power. Intensity of competitive rivalry The intensity of competitive rivalry on the market share of eHarmony could not be underestimated and that is why the company had to support the growth of its membership base by investing heavily in marketing. Competitive rivalry had increased because of different competitor types that had emerged with new products targeting specific niche markets. For instance, online social networks were providing an important substitution that was a threat to the company’s products. On the other hand, d irect competitors like Match and Yahoo were intensifying their activities in the market with an aim of reducing eHarmony’s market share. This case study on Porter’s 5 Forces analysis was written and submitted by user Muhammad S. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.