The Chipotle Restaurants Mission

Chipotle is one of the most successful quick-serve restaurant chains within the industry. The company’s main distinctive feature is the focus on the healthy and organic food with references to the idea of sustainability.Advertising We will write a custom case study sample on The Chipotle Restaurant’s Mission specifically for you for only $16.05 $11/page Learn More From this point, the company’s mission â€Å"Food with Integrity† can be discussed as the driving force of the restaurant chain’s significant progress. Although the company successfully operates within the highly competitive market during a long period of time, some new strategies should be proposed to contribute to the company’s further growth. The main factors which are associated with the company’s development are the concentration on the quality of the products which are ordered and provided quickly; the development of the â€Å"Food with I ntegrity† mission with accents on healthy organic products grown at the local territories; the unique combination and taste of fresh and healthy items; the focus on ideas of sustainability along with following the principles of the social responsibility; the strong customer loyalty; the intensive cooperation with the social media and support of the charity programs; the strong relations with suppliers; the effective leadership; the problems with the international expansion and usage of the foreign suppliers; the effective leadership and guaranteed high profits basing on the company’s leader position within the market (Appendix 1). In spite of the fact that the company successfully operates within the extremely competitive environment overcoming a lot of challenges, risk of new entrants is high, and the company needs the more innovative approach to its development in order to respond to the modern trends within the market. Thus, it is possible to propose such alternativ es for the company’s strategy as the development of the new menu following the principles of sustainability and using the high-quality healthy and organic products; the promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends basing on the social media; the provision of the flexible approaches to cooking the menu items; the improvement of the cooperation with suppliers. To choose the most appropriate variant of the new strategy for Chipotle, it is important to note that the diverse and competitive market provides the great choice of any food according to unique recipes. That is why, the strategy should contribute to the further increase of the customer loyalty. Moreover, referring to the SWOT Matrix, it is necessary to pay attention to the fact that the most effective and realistic strategies should be based on the analysis of the company’s strengths and opportunities (Appendix 2). To receive the definite advantage over the competitors within the industry, it is necessary to respond to the customers’ interests and expectations. The promotion of the â€Å"Food with Integrity† mission in its connection with the healthy lifestyle trends, basing on the social media, can be discussed as the effective strategy to attract more customers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is necessary to focus on the traditional principles of the â€Å"Food with Integrity† mission, basing on the company’s classical healthy and organic food popular with the public. The accents should be shifted to the accentuation of the associated charity programs, fitness programs, and health programs. The community’s health and welfare can become the company’s main focus. The implementation plan should include such stages as the statement of the food’s costs and the perc entage used for charity, the connection of healthy food and public fitness programs, the control of the public’s health with the help of special equipment, and the focus on the environment sustainability in connection with the organic food. The possible obstacles are the immediate increase of costs which will be overcome and competitors’ imitations. The ethical implications of the strategy are closely associated with the question of social responsibility. Following the proposed program, the company can not only attract more customers but also meet the needs of the community and respond to the environmental issues. Appendix: SWOT Matrix Strengths Weaknesses Focus on providing organic and healthy food â€Å"Food with Integrity† mission High quality and unique taste of products Customer loyalty Intensive cooperation with the social media Effective leadership Strong and effective relations with suppliers Stable profits The conservative development of th e company within the competitive and diverse market The comparatively high costs of the sustainable food production The problems with the international expansion Opportunities SO Strategies WO Strategies Flexibility in menu items, ordering, and providing food The intensification of the healthy lifestyle trends with the focus on the healthy food The further improvement of cooperation with organic product suppliers The customers’ support of the sustainability ideas To develop the new menu where the focus on the healthy and organic food is preserved, but the item choice is wider and rather innovative (S1, S3, O1) To promote the healthy lifestyle trends with references to the social media basing on the â€Å"Food with Integrity† mission (S2, S5, O2, O4) 1. To shift the accents from the conservative following the organic food ideals to the flexibility and innovation in menu items (W1, O1) Threats ST Strategies WT Strategies The increase of the competitor s’ number The economic impact on the price of organic products The ineffectiveness of the chain’s strategy within the developing market 1. To concentrate on the cooperation with suppliers to avoid the significant increase in the organic products’ price (S7, T2) 1. To correlate the costs with the organic products’ price with the help of the new financial strategies (W2, T2) This case study on The Chipotle Restaurant’s Mission was written and submitted by user PhantomReporter to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Freedom Caucus Definition and Membership

Freedom Caucus Definition and Membership The Freedom Caucus is a voting bloc of about  three dozen Republican members of the House of Representatives who are among the most ideologically conservative in Congress. Many of the Freedom Caucus members are veterans of the  Tea Party  movement that took root following the bank bailouts of the Great Recession and the election of Barack Obama as president in 2008. The chairman of the Freedom Caucus is U.S. Rep. Mark Meadows of North Carolina. The Freedom Caucus was formed in January 2015 by nine members whose mission is to â€Å"advance an agenda of limited, constitutional government in Congress.† It has also argued for a more decentralized power structure in the House, one that allows rank-and-file members a greater voice in deliberations. The mission of the Freedom Caucus reads: â€Å"The House Freedom Caucus gives a voice to countless Americans who feel that Washington does not represent them. We support open, accountable and limited government, the Constitution and the rule of law, and policies that promote the liberty, safety and prosperity of all Americans.† The coalition has been described as a splinter group of the Republican Study Committee, the conservative group that serves as a watchdog on the partys leadership in Congress. Founding Members of the Freedom Caucus The nine founding members of the Freedom Caucus are: Rep. Justin Amash of MichiganRep. Ron DeSantis of FloridaRep. John Fleming of LouisianaRep. Scott Garrett of New Jersey  Rep. Jim Jordan of OhioRep. Raà ºl Labrador of IdahoRep. Mark Meadows of North CarolinaRep. Mick Mulvaney of South Carolina  Rep. Matt Salmon of Arizona   Jordan was elected the first chairman of the Freedom Caucus.   Members of the Freedom Caucus The Freedom Caucus does not publicize a membership list. But the following House members have also been identified in various news reports as being members of or affiliated with the Freedom Caucus. Rep. Brian Babin of TexasRep. Andy Biggs of AlabamaRep. Rod Blum of IowaRep. David Brat of VirginiaRep. Jim Bridenstine of OklahomaRep. Mo Brooks of AlabamaRep. Ken Buck of ColoradoRep. Warren Davidson of OhioRep.  Scott DesJarlais of TennesseeRep. Jeff Duncan of South CarolinaRep. Trent Franks of ArizonaRep. Paul Gosar of AlabamRep.  Morgan Griffith of VirginiaRep.  Andy Harris of MarylandRep.  Jody Hice of GeorgiaRep. Darrell Issa of CaliforniaRep. Barry Loudermilk of Georgia  Rep. Alex Mooney of West VirginiaRep. Gary Palmer of AlabamaRep.  Steve Pearce of New MexicoRep.  Scott Perry of PennsylvaniaRep. Ted Poe of TexasRep. Bill Posey of FloridaRep. David Schweikert of AlabamaRep. Mark Sanford of South CarolinaRep. Joe Barton of TexasRep. Randy Weber of TexasRep. Ted Yoho of Florida Why the Small Freedom Caucus Is a Big Deal The Freedom Caucus represents but a small fraction of the 435-member House. But as a voting bloc, they hold sway over the House Republican Conference, which seeks support from at least 80 percent of its members for any move to be considered binding.   â€Å"Choosing their fights carefully, the Freedom Caucus has certainly made an impact since its formation,† wrote the Pew Research Center’s Drew DeSilver. DeSilver explained in 2015: â€Å"How does such a small group get to have such a big say? Simple arithmetic: Currently, Republicans have 247 seats in the House to 188 for the Democrats, which would seem to be a comfortable majority. But if the 36 (or more) Freedom Caucus members vote as a bloc against the GOP leadership’s wishes, their effective strength falls to 211 or fewer- that is, less than the majority needed to elect a new speaker, pass bills and conduct most other business.† While the makeup of the House has changed since then, the strategy remains the same: to maintain a solid caucus of ultraconservative members who can block action on legislation they oppose even if their own party, the Republicans, control the House. Role in John Boehner Resignation The Freedom Caucus rose to prominence during the battle over Ohio Republican John Boehner’s future as speaker of the House in 2015. The caucus was pushing Boehner to defund Planned Parenthood even if it meant forcing a government shutdown. Boehner, tired of the infighting, announced he would abandon the post and quit Congress altogether. One member of the Freedom Caucus even suggested to Roll Call that a motion to vacate the chair would pass if all of the Democrats were to vote in favor of ousting Boehner. â€Å"If the Democrats were to file a motion to vacate the chair and were to vote for that motion unanimously, there probably are 218 votes for it to succeed,† the unnamed member said. Many in the Freedom Caucus later supported Paul Ryan’s bid for speaker. Ryan was to become one of the youngest speakers of the House in modern history. Controversy A handful of Freedom Caucus members defected because they were unhappy with the group’s tactics, including its willingness to side with Democrats on votes that would undermine mainstream or moderate Republicans, including the effort to oust Boehner through a Vacate the Chair motion. U.S. Rep. Reid Ribble of Wisconsin quit after the leadership coup. â€Å"I was a member of the Freedom Caucus in the very beginning because we were focused on making process reforms to get every Member’s voice heard and advance conservative policy,† Ribble said in a written statement provided to CQ Roll Call. â€Å"When the Speaker resigned and they pivoted to focusing on the leadership race, I withdrew.† U.S. Rep. Tom McClintock of California quit the Freedom Caucus nine months after it formed because, he wrote, of its â€Å"willingness- indeed, an eagerness- to strip the House Republican majority of its ability to set the House agenda by combining with House Democrats on procedural motions.† â€Å"As a result, it has thwarted vital conservative policy objectives and unwittingly become Nancy Pelosi’s tactical ally,† he wrote, adding that the Freedom Caucus’ â€Å"many missteps have made it counterproductive to its stated goals.†

The U.S.A War with Iran Research Paper Example | Topics and Well Written Essays - 1250 words

The U.S.A War with Iran - Research Paper Example Let’s first discuss why Iran is disliked among the Western nations. Iran has already been seeing tense relationship with the U.S. and its allies, since the Iranian Revolution that came about in the late 1970s. The threat to Iran’s solidarity increased when President Bush declared it as part of â€Å"Axis of Evil† (â€Å"Iran War†, para.1). This risk did not decrease with the election bringing Barrack Obama in presidency. The notion that has further triggered the decision of war with Iran is Iran’s quest in nuclear technology. According to the U.S., the fact that Iran is acquiring nuclear weapons will be a threat to world’s peace. Even the allies of the U.S. - England, Germany, and France, are worried about this nuclear state of Iran. Moreover, Israel has also a long prevailed hate relationship with the Muslim world. This hatred grew when the President of Iran, Mahmoud Ahmadinejad, gave some anti-Semitic statements declaring that Israel should not be present on the face of the Earth. This situation increased Israel’s worry that Iran might be acquiring nuclear weapons to destroy Israel, which being one of the U.S.’s allies.This introduction explained why the U.S. decides to enter into war with Iraq, but now let’s discuss why this is a bad strategy. First of all, it is a matter of peace. Entering into war will disrupt the peace, not only of Iran but also of the U.S. who has already lost the lives of many of soldiers in military actions against Iraq and Afghanistan.... who has already lost the lives of many of soldiers in military actions against Iraq and Afghanistan. Nouraee (para.10) states that Americans will never tolerate if the correct number of casualties of American soldiers in the war is revealed to them. War will only increase hatred and will encourage the residents of the attacked country to develop rebellious feelings toward the U.S. This will not help to decrease terrorist attacks, but will increase violence and radical hostility. It will only turn it into a global hate war. Hence, war on terror in Iran is not a good strategy, because the U.S. has already been suffering from financial burden because of heavy budgets being assigned to war on terror. The U.S. will never want to weaken its economy further. Terrorism is still increasing. Hence, we cannot relate the war on terror to increase or decrease in terrorism. War will only raise turbulence, hatred, rebellion, violence, as well as even more terrorist attacks in future. Also, war mean s destruction. War kills many innocent people along side terrorists. Little children, frail women, and old people get killed for no reason. Wars in Iraq and Afghanistan killed many innocent lives. The U.S. has always been a liberal country, as well as has always talked about the rights of children, men, women, old people, and even animals. If the U.S. enters into a war with Iran, it will be a huge threat to the liberal reputation for it. The war on terror must come to halt because it kills innocent citizens of the attacked country. Cline (para.1) writes that: One of the most common antiwar arguments is the fact that wars result in the deaths of innocent people. This objection accepts that a state may have a vested interest in

Microbial Water Quality and Influences of Fecal Accumulation from a Essay

Microbial Water Quality and Influences of Fecal Accumulation from a Dog Exercise Area - Essay Example The results obtained from the samples were keenly analyzed and evaluated to give the relevant result. Published documents were also reviewed to compare the result found with the current experiment results (Garfield and Walker, 2008). The results found were obtained through different tools and techniques, these included sampling of the water and also an analysis of fecal accumulation and burden at different spots along the rivers and lakes. With the fecal accumulation strategy, different masses of dry feces were taken and weighed and then compared with the quantity of feces available per plot. The water sampling technique entailed sampling of the water at different points of the river and then filtering the water on specific filters to give the E.coli bacteria levels before an analysis is done on the amount of waste found in the water (Garfield and Walker, 2008). More feces were deposited at the upstream than downstream. Simple linear regression was used for a comparison and analysis of data obtained from the water sampling technique. This was to determine the relationship between the sample of water collected and the fecal amount found. For the data obtained on the fecal E.coli burden, a correlation analysis was done to give the best result on the relationship between the two (Garfield and Walker, 2008). The result from water sampling showed a variety in correlation between the amount of fecal discharge in the upstream and downstream but did not show any correlation with the seasons (Garfield and Walker, 2008). The regression analysis however showed there was a significate rate of fecal discharge during the summer than in all other existing seasons. Over time it was realized that the amount of feces discharge increased at a constant rate within and around the water sources. The feces of canine animals such as dogs were also found to contain a

Urban transport conditions Essay Example for Free

Urban transport conditions Essay Urban transport conditions in bangkok, thailand For the past 30 years, the urban population of the world has been rapidly growing. In 1975, the urban population in developing regions has exponentially grown from 861 Million to 2135 Million in year 2000, and still is expected to grow by 45% in 2015 (Metge Jehanno, 2006). Such increase in population would entail a subsequent demand in adequate transportation systems. Being a developing country would involve that new developments will take place, which will result in the traffic congestion of the area. Such congestions will be due to the lack of mitigation policies, particularly pertaining to land use and transportation (Hokao Mohamed,1999). Thailand’s urban centre, Bangkok, is one good focus in analyzing the conditions of urban transportation in Developing countries. Bangkok â€Å"began in 1782 as a settlement on the bank of the Chao Phraya, and this area soon became the center of the city’s government and religious institutions† (Wyatt, 1995: n. p. ). Bangkok Metropolis has an area of 1,569 sq km (606 sq mi), which restricts it to utilize much of the land for the construction of roads. Bangkok is barely above sea-level, making it subject to frequent flooding, in addition to the 60 inches of precipitation it receives every year. Chao Phraya River is just one of the major waterways in Thailand, which is still currently used as a route for transport within the city. However, some of the canals have been filled in order to accommodate the construction of roads (Wyatt, 2005). The Bangkok Metropolis’ modes of transportation barely meet the demands of its 9 million daytime populations. Sixty-five percent of the city population relies on public transportation, more specifically the city buses, metered taxis, the Skytrain, the Mass Rapid Transit (MRT) subway, and the tuk-tuks. The Skytrain has a capacity of 700,000 passengers per day, and is situated along the Silom and Sukhumvit, two of the most frequently congested roads in Bangkok. The MRT is a Thai-foreign venture whose construction commenced in 1997, and approximates a capacity of 80,000 passengers per hour. The Tuk-tuks are the Thai version of the canopied tricycle, and are public utility vehicles that can accommodate up to three persons per trip (â€Å"Tuktuks, Bangkok†, n. d. ). The mass transit system includes both buses and trains (â€Å"Infrastructure: Highways†, 2004). Although there are existing public transportation systems, the increase of the number of private car ownership doesn’t seem to wane. According to a study conducted by Du Pont and Egan (1997), such increase in ownership can be attributed to the inadequacy of Bangkok’s mass transit system. The rate of the development of infrastructures simply cannot keep up with such a rapid pace of motorization, therefore, this results in intolerable traffic jams in the city (Gakenheimer, 1997). One problem causing the endless traffic congestion in Bangkok is the proportion of road area to the number of vehicles traversing the roads everyday. Only 8% of Bangkok’s land area (roughly 625 sq km) has been used for roads, which is obviously insufficient to accommodate its 2 million vehicles (Du Pont Egan, 1997). Poboon et al. (1994) conclude that: â€Å"Traffic jams in Bangkok are therefore inevitable because they are attempting to carry too little passenger travel on public transport relative to their provision of roads† (as cited in Du Pont Egan, 1997). The inefficient city planning that failed to provide secondary routes from the major arteries within the city cause traffic to be as slow as an average of 6-10 kph in the central business district. Such inefficiency results in an annual loss of $9.6 billion, simply because an estimated 44 days in productivity is lost in exchange for travel time (as cited in Du Pont Egan, 1997). Not only does congestion account for the financial losses of the city, it also aggravates air pollution. In 1990, it has been estimated that â€Å"8-hour exposure at street level is equivalent to smoking 9 cigarettes per day†, and that such levels of pollutants have exceeded the safety guidelines set by the World Health Organization (as cited in Du Pont Egan, 1997). GOVERNMENT PROJECTS AND IMPLEMENTATION The government has prioritized the Bangkok traffic issues, and several commissions have been institutionalized to deal with these issues, most of which had been unsuccessful (â€Å"ASEM Bangkok†, 1996). More than 30 government agencies are responsible for transport and urban development of Bangkok, but the implementation of transport and land-use plans are carried out by 11 agencies which fall under two ministries — Interior and Transport Communications (Du Pont Egan, 1997).

Love in The Importance of Being Earnest Essay -- Oscar Wilde Papers

Love in The Importance of Being Earnest Love is perhaps the most actively sought moral objective of one's life. And though marriage is often thought to be the logical consequence of love, it is Oscar Wilde's contention in his satire, The Importance of Being Earnest, that love begets bliss and marriage thwarts this course of bliss. Algernon Moncrieff spends very little time falling in love and the rest of the time striving toward engagement. Wilde demonstrates through him that once one becomes intent upon achieving a goal, the individual's motivation becomes a matter of action rather than truth. Algernon is no longer driven by a moral objective; instead, he becomes intent upon achieving a societal standard. "The truth is rarely pure, and never simple" (35). Love is truth. Marriage results in the systematic complication of love. Algernon becomes disillusioned in the process of seeking truth. In defining Algernon's preconceived notion of marriage and then describing the subsequent earnest pursuit of engagement, Wilde achieve s a consequential climax that satirizes marriage. Algernon is a pompous man of seemingly strong, albeit unconventional, convictions. Wilde uses him for the sole purpose of mocking the sanctimonious institution of marriage. In the beginning of the play, Algernon considers Jack's intent to propose to Gwendolen to be "business," not "pleasure" (30). Yet eventually Algernon also resolves to propose to Cicely, discrediting his own established belief: "I really don't see anything romantic in proposing. It is very romantic to be in love. But there is nothing romantic about a definite proposal. Why, one may be accepted. One usually is, I believe. Then the excitement is all over. The very essence of romance is un... ...man to find out suddenly that all his life he has been speaking nothing but the truth" (108). Though Algernon, by the play's close, does not realize this, it is the inevitable that he will eventually realize that the truth is no longer with him. For, Algernon initially speaks nothing but the truth. Yet on his path toward achieving his moral objective, he becomes so intent upon the actions that he loses the truth; Algernon is so set on becoming engaged that he forgets that divorces, not marriages, "are made in heaven" (30). Wilde's initial intention is for Algernon to appear to be the antithesis to society's spokesperson. As Algernon, contrary to expectation, abandons his own truth, and the play ends happily ever after, Wilde reveals to the reader his view that marriage is ridiculous. Bibliography: the importance of being earnest -- oscar wilde

Childhood Obesity Solutions Essay

Prevalence of childhood obesity has increased greatly in the recent years, so much so that the number of children considered overweight by the Centers for Disease Control and Prevention (CDC) has nearly quadrupled among children aged 6-11 years old (Cawley, Meyerhoefer, and Newhouse, 2007, p.506). Many members of the public, media, and congress have declared childhood obesity as a major public health concern, considering it to be an â€Å"important cause and consequence of wider disparities in health† (Freudenberg, Libman, and O’Keefe, 2010). Director of the division of nutrition, physical activity and obesity at the CDC, Dr. William H. Dietz, went as far as to say â€Å"This may be the first generation of children that has a lower life span than their parents† (Roberts & Wilson, 2012). Though it is evident steps are needed to be taken to help protect the health and futures of our youth, those with the most power to actually make a visible, long lasting environmental change are the most reluctant to do so. Policymakers have alternate interests in finances that water down their attempts to take charge. Sadly, often times playing the social problems game takes precedence over the more genuine social problems work. As a Washington Post article so boldly states â€Å"In the political arena, one side is winning the war on child obesity. The side with the fattest wallets.† (Roberts & Wilson, 2012) Proposals that frame childhood obesity as being an inevitable result of increasing environmental surroundings by unhealthful foods are too often neglected by government officials more willing to frame childhood obesity as an individual problem. Indeed it is more convenient to claim providing freedom of choice to individuals who are capable of making their own decisions, emphasizing self regulation, and freeing themselves of responsibility to their nation to lead in financially beefy actions. This essay seeks to demonstrate that childhood obesity should no longer be considered an individual cause stemming from lifestyle choices which can be changed through minor solutions such as education in physical activity and nutrition. Unfortunately, this social problems ownership has become the taken-for-granted frame for this problem (Loseke, 2003, p.69). Childhood obesity really is a social problem which is a direct result from our environment, social structures emphasizing fast, unhealthy, frankly JUNK food which is readily available in any given neighbourhood and continuously marketed through all mediums to increase profits to some select wealthy individuals. I will stress that the only solutions met by this pressing issue have been solely symbolic solutions which have been prematurely praised as they are false attempts to appear loyal to the public, communities, and school systems, while truly remaining loyal to the corporations, who some may very well be held entirely accountable. Within this paper the exploration of three chosen symbolic solutions to date will include: American Government’s distribution of the Physical Activity Guidelines for Americans Midcourse Report: Strategies for Increasing Physical Activity Among Youth, the national law passing of requiring restaurants with 20 or more chains to provide calorie information on menus and menu boards, and lastly, the enhancement of PE requirements for school aged children. The distribution of said guidelines is reported to be important by reviewing â€Å"the evidence on strategies to increase youth physical activity and make recommendations†¦ and to communicate findings to the public.† (Rodgers, 2012, p.10) This report focuses on five settings, but in reality only offers strategies for 3 of them. Two settings (Home and Family, and Primary Care settings) received no proposed strategies to increase physical activity among youth, and focused only on areas requiring further research (p.7). Those settings which did receive proposed strategies were quite obvious suggestions which doubtfully would have any significant impact on physical activity among youth. One such suggestion is to â€Å"provide teachers with appropriate training† (p.5). Although it must be noted that this is not a report distributed solely to decrease obesity among youth, it is distributed to increase physical activity among youth, which is not the same, though admittedly similar. On the webpage this guide is provided, a number of other arbitrary tools can also be found. Webinars on online nutrition information, fact sheets, blogs, access to printable posters, and more. Educating the public, educating the parents of youth, and the youth themselves of course is important. At what point however will it be supplemented by restrictions on marketing of food and beverages to youth, which this guideline reports is estimated at a whopping $10 billion per year, but shows no indication of wanting to reduce or restrict this, and can only suggest counterbalancing with media campaigns directed to offset these unhealthy images (Rodgers, 2012, p. 3). One article is more forward in summarizing â€Å"Despite this widespread recognition of negative impact of marketing unhealthy foods, the practice continues unabated.† (Harvard School of Public Health, 2012) Mandated menu labelling of calories in some American jurisdictions was passed in 2008, requiring restaurant chains with 20 or more facilities to post calorie information next to each item on their menus and menu board (Kuo, Jarosz, Simon and Fielding, 2009, p.1680). This new law was backed by evidence that â€Å"eating fast food has been shown to increase caloric intake and the risk of becoming obese† (Harvard School of Public Health, 2012). As an alternative to restricting what is sold in these fast food chains, restricting advertising of these products, or perhaps even zoning restrictions on how many fast food restaurants were permitted to be within a certain range of schools, this new law appears to be the most liberal of solutions, and the most beneficial for the companies selling these high calorie foods. Findings from a health impact assessment are as follows: â€Å"mandated menu labelling at fast food and other large chain restaurants could reduce population weight gain, even with only modest changes in consumer behaviour.† (Kuo, Jarosz, Simon and Fielding, 2009, p.1683) As promising as this is, it is followed by a stronger and more realistic assessment stating â€Å" if nonobese restaurant patrons were more likely to order reduced calorie meals than were obese patrons, the impact on the obesity rate could be less than what we reported†. Because there was no study conducted on the weight of those opting for calorie reduced items, it is difficult to say if this solution is beneficial to the target audience, obese people in these jurisdictions. If changes are being made that is great, but there is no evidence to date to support this influencing the rising issue of obesity. It is just another means of essentially saying that the government is willing to educate on the food being provided and it is the choice of the individual, to consume or not consume. One solution offered by government recognizes that with the majority of youth enrolled in schools, school is an ideal place to provide much needed physical activity to students (Rodgers, 2012). In implementation, many state policies require schools to â€Å"have a PE unit requirement that constrains students to spend a minimum amount of time in PE class† (Cawley, Meyerhoefer, and Newhouse, 2007, p. 508). A study evaluating the effectiveness of such policies revealed that, naturally, a required PE unit is correlated with a higher probability that the student participates in PE (Cawley, Meyerhoefer, and Newhouse, 2007, p. 511). Although this is clearly a positive outcome of enforcing requirements among youth to enroll in PE classes, this same study goes on to say that â€Å"a requirement is correlated with students reporting fewer minutes spent active in PE†(p.511). Yes, you read that correctly, specifically 15.1 fewer minutes active in PE for boys, and 3.1 fewer in PE for girls (p.511-512). In conclusion, this report sums up the opposing information by stating that â€Å"curriculum development is not significantly associated with the amount of time spent active in PE†. As such, the implementation of these programs sounds a lot more effective in theory then it is in practice. All three of these solutions offered by government are certainly steps in recognizing that childhood obesity is in fact prevalent in our society. These solutions also claim that something can be done to reduce the level of harm to children’s health, and that actions should be implemented in correcting this epidemic. Essentially childhood obesity is a recognized social problem in our society. Unfortunately because the victims, (obese children), are politically powerless individuals, proposals to decrease the harm attributed to them have been, and will continue to be symbolic. Sadly, effort from interest groups with good intentions can be overshadowed by the social problems game of politics. This concept is not lost in an article posted in The New York Academy of Medicine which reads as follows: â€Å"†¦private interests generally have more resources and skills than public health reformers to achieve their policy goals, and are more successful in resisting changes than advocates are in implementing them. These structural barriers are a powerful deterrent to reducing childhood obesity. Creating cities where health rather than business concerns take precedence will require new approaches to governance and democracy.† (Freudenberg, Libman, and O’Keefe, 2010, p.761) It appears as though, for now, the social problems game of proposing symbolic solutions for childhood obesity is being accepted by audiences. Since Loseke claims that â€Å"the goal of social problems game is persuading audience members† (p.51), government officials, the players, are succeeding. References Cawley, J., Meyerhoefer, C. and Newhouse, D. (2007), The correlation of youth physical activity with state policies. Contemporary Economic Policy, 25: 506–517. doi: 10.1111/j.1465-7287.2007.00070.x Fredenberg, N., Libman, K., O’Keefe, E. (2010), A tale of two obescities: The role of municipal governance in reducing childhood obesity in New York city and London. Journal of Urban Health: Bulletin of the New York Academy of Medicine, 87:5 doi:10.1007/s11524-101-943-x Harvard School of Public Health, (2012), The obesity prevention source toxic food environment. Retrieved from: http://www.hsph.harvard.edu/ Kuo, T., Jarosz, C., Simon,P., Fielding, J. (2009), Menu labelling as a potential strategy for combating obesity epidemic: A health impact assessment. American Journal of Public Health, 99:9 doi: 10.2105/AJPH.2008.153023 Loseke, D. (2003), Thinking about social problems. New York: Walter de Gruyter, Inc. Robert, J., Wilson, D., (2012, April 27), Special report: How Washington went soft on childhood obesity. Reuters. Retrieved from: http://www.reuters.com/ Rodgers, A., (2012), Physical activity guidelines for Americans mid-course report: strategies to increase physical activities among youth. US Department of Health and Human Services. Retrieved from: http://health.gov/paguidelines/default.aspx